FindCPA is a CPA only directory with a published ranking methodology, free listings for CPA firms, and exclusive leads that are not sold as a ranking boost. Built by an actual licensed CPA who understands what people are searching for in a good CPA. There is no credit card required to claim a profile, just a simple form.
TaxBuzz has mentioned that MatchMe gives more algorithm weight to TaxBuzz Verified subscribers. That’s a clear advantage of a FindCPA.
FindCPA keeps those two things apart. A Growth or Pro badge can give a small, disclosed ranking boost to listings. Getting a lead is available to all licensed CPAs. A free listed CPA can still receive a lead if they are the right fit, and they submit the partnership form. There is no requirement to have a monthly subscription. And that’s the beauty for consumers – you know you are actually getting a good CPA.
Want to find a CPA? Visit our “Find a CPA” page
Are you a CPA and need to claim your listing? Visit our “Claim your listing” page.
FindCPA vs TaxBuzz: which should you pick?
TaxBuzz is built as a growth platform: directory profile, MatchMe leads, Max AI, reviews, and a full CountingWorks website/CRM stack. That is useful if you want one vendor for marketing software and marketplace placement.
FindCPA is built as a matching directory. Every listing is a licensed CPA. Profiles are manually reviewed for license, address, and services. Search filters by state, city, zip, specialty, and industry. Ranking methodology is clearly published. Leads are matched by a person against the consumer’s form, not sold to whoever pays the most money for that lead.
Use FindCPA if you want a CPA-only tax, accounting or audit professionals, a public ranking method, and leads that are not tied to your plan.
For people hiring a CPA
You get a directory of 16,000+ licensed CPAs across all 50 states along with remote options, filters that can help you drill down on the right CPA, on platform reviews, and a Q&A. You are not dropped into a mixed pool of CPAs, EAs, bookkeepers, and “accounting pros.”
For CPAs who want clients
List for free. Upgrade only if you want more profile surface area, contact details on the card, booking, or articles. Leads are a separate partnership – exclusive, and fit based.
Feature comparison
| Feature | FindCPA | TaxBuzz / CountingWorks |
| Who is listed | Licensed CPAs only (16,000+) | “Community professionals” |
| Coverage | All 50 states + remote | Nationwide marketplace |
| Free listing | Yes | Yes |
| Paid listing | Growth $29/mo · Pro $99/mo | TaxBuzz membership bundled from CountingWorks Grow at $200/mo |
| Ranking rules | Published methodology | MatchMe weights reviews, TaxBuzz Verified status, and full-service marketing subscribers |
| Can you buy rank with a lead? | No. Leads and rank are separate | Leads are a marketplace/MatchMe feature inside the paid stack |
| Lead matching | Consumer form (<1 min) + manual match by a CPA | MatchMe / Max AI matching by service, location, and profile context |
| Free-listed CPA can get a lead | Yes, listing and leads is separate programs | Paid clients are included in MatchMe results; extra weight goes to Verified + full-service subscribers |
| Exclusive leads | Yes | Marketplace-style match (prospect may see / be sent more than one pro) |
| License review | Manual review of license | License verification is part of TaxBuzz Verified |
| Background / criminal / watchlist screen | Not a consumer-facing criminal-screening product | TaxBuzz Verified: criminal records, sex-offender registry, terrorism watchlists, IRS PTIN, professional license |
| Reviews | On-platform reviews; Free shows 3, Growth/Pro show unlimited; Pro has a dispute channel | Client reviews on profile |
| Filters | State, city, zip, specialty, industry | Search + MatchMe / Max by situation, location, specialty |
| Q&A answered by CPAs | Yes | No |
| Booking | Pro: “Book a free call” + Calendly / direct scheduling | Appointment booking inside CountingWorks |
| Thought leadership | Pro: up to 3 expert articles, each with its own indexed URL | Pros can blog on TaxBuzz / Insights |
| Built by a licensed CPA | Yes | No |
| Extra firm services | Yes | Yes |
Why choose FindCPA over TaxBuzz?
FindCPA is for people who want a CPA, and for CPAs who want inbound work without buying a $200-$500/month operating system.
Pricing
FindCPA
Claim a profile free. Growth is just $29/month if you want phone/email on the card, unlimited reviews, a verified checkmark, and a small ranking boost. Pro is $99/month if you want booking on the card, a larger boost, a Pro badge, review disputes, and up to three indexed expert articles.
Leads are optional. They are not a subscription tier and they do not move your rank.
TaxBuzz
Starter at $150/month (TaxBuzz membership not included), Grow at $200/month (TaxBuzz included), Premier at $300/month, and Premier Plus at $500/month. That stack is a website + CRM + marketplace bundle.
Matching
FindCPA
The consumer fills a short form. A person matches them to a CPA who actually fits the work.
TaxBuzz
MatchMe uses service type and geography, then ranks who gets the lead. CountingWorks’ own MatchMe FAQ says the two biggest ranking variables are review quality/quantity, that TaxBuzz Verified is weighted, and that full-service marketing subscribers get more algorithm weight.
Trust
FindCPA
Every listed professional is a licensed CPA. Listings are manually reviewed by a CPA. Ranking is documented so you can see why someone appears where they do. Paid badges are visible and limited in weight.
TaxBuzz
TaxBuzz Verified is a real screening product (criminal, watchlist, PTIN, license). That is stricter than FindCPA’s listing review on those specific checks. What it does not give you is a public, line-by-line ranking method, and it is not CPA-only.
What you can do on FindCPA that is easy to miss on TaxBuzz
CPA only results
No bookkeeper/EA/“pro” mix in the same search.
Published ranking
You can read why a profile sits where it sits. Paid plans add a small boost (<15%).
Leads that don’t buy rank
Partnership leads are exclusive and fit-based.
Filters people actually use
State, city, zip, specialty, industry, including remote.
Q&A plus reviews on the same site
Ask a question, read reviews, then contact or book.
Articles that point at your profile
Pro plans get up to three indexed expert articles, each with its own URL.
Help from a CPA, not only a marketplace
FindCPA is run by a licensed CPA. Separate services cover branding, social strategy, and website work if you want them. Price is scoped per firm.
Plans at a glance
Free: $0/mo
Name, address, phone on the full profile, basic bio, 1 photo, up to 3 reviews, contact form and website on the full profile. Phone and email hidden on the listing card. No ranking boost.
Growth: $29/mo
Full bio and years of experience, up to 3 FAQ items, intro video, blue verified checkmark, unlimited reviews, phone and email on the listing card, small ranking boost.
Pro: $99/mo
Everything in Growth, plus Book a free call on the card, Calendly/direct scheduling, larger ranking boost, Pro badge, review dispute channel, and up to 3 indexed expert articles.
Frequently asked questions
Is FindCPA really free for CPAs?
Yes. The Free plan is $0 forever and does not need a card. You can appear in search with a basic profile. Growth and Pro add contact details on the card, more reviews, badges, booking, and articles.
If I stay on Free, can I still get a lead?
Yes. Leads are a separate partnership. Paying for a “Verified” or “Pro” plan does not make you the match.
Does paying FindCPA change my ranking?
Only in the small, disclosed way described on the ranking methodology page. Growth is a small boost. Pro is a larger boost.
How does TaxBuzz decide who gets a MatchMe lead?
CountingWorks says MatchMe looks at service type and location, that reviews are the two biggest ranking variables, that TaxBuzz Verified is weighted, that all paid clients are included regardless of subscription level, and that Verified subscribers and full-service marketing subscribers get more weight, which is totally different than FindCPA. FindCPA is superior in that extent.
Does FindCPA do the same background check as TaxBuzz Verified?
No. FindCPA manually reviews license, address, and services. TaxBuzz Verified is a background-screening product covering criminal records, sex-offender registry, terrorism watchlists, IRS PTIN, and license verification.
Can I filter by specialty and industry?
Yes. State, city, zip, specialty, and industry, including remote CPAs.
Can clients leave a review on FindCPA?
Yes, on the platform. Free profiles show up to 3 reviews. Growth and Pro show unlimited. Pro includes a direct dispute channel.
Do you only list CPAs?
Yes.
Who built FindCPA?
A licensed CPA. The point of the product is to help someone find the right CPA for their situation, not the highest bidder.
Do you also help firms with marketing?
Yes. Branding, social strategy, and website work are scoped separately.
Find a CPA, or claim your listing
Consumers: search 16,000+ licensed CPAs and filter until the fit is obvious.
CPAs: claim the free profile today. Add Growth or Pro when you want the card to work harder. Join the lead partnership only if you want exclusive matches.